I am a Head of UXW & Trigger Communication at Tutu, ex-Head of UXW at Yandex Plus, ex-Verbal Branding Lead and Head of Content Design Community at Reiffeisen Bank, a visiting lecturer at British Higher School of Art & Design and Bang Bang Education.
10 years in IT, marketing, localization, and CX. I focus on designing clear processes, aligning business strategy with execution, and helping teams work smarter and faster. Remote-ready.
💌 [email protected], LinkedIn, Twitter, Facebook or Download my CV
Tutu 2023 — Pres, UXW Lead ➡️ Head of UXW, AI & Target Communicatios
— I am responsible for synchronizing product and marketing guidelines, leading the UXW team, and integrating them into product streams to speed up time to market and hypothesis testing.
— I am also supporting the AI assistant team and handle communications in Russian and English: within 2 weeks, we gained 100K users and a 10% conversion from the homepage.
Welcome message from Jarvel
Pop up to catch users attention and increase conversion to log in
English version — I managed the localisation and release
Landing page in Russian — I created a concept and managed the design process
Yandex Plus | Yango, 2023 UXW Head
I was responsible for managing all team processes and ensuring smooth collaboration between design and product teams. I successfully met and exceeded my goals.
👀 Team
— Introduced a 1:1 and 360 review process and developed a personal development strategy for UX Writers, aimed at enhancing their soft and hard skills. Two of my UXW team members later took on lead roles in other teams, while the juniors grew into mid-level and senior positions.